This was the first time I have made it to SOFA in NY and in my lucky disposition I was able to make it in for the set up. Interestingly enough, upon arrival 29 hours before the VIP preview opening on Wednesday, lights were not yet hung, people had just begun painting and the isles were still exposing the worn wood floor. By 3pm that same day, I saw the first pieces of artwork out and all of the isles were cluttered with boxes, pallets and peanuts.
When I came back Friday to see the show, there was not a sign in sight of the set-up except for the faint smell of wall paint that added to the clean gallery set up of the space. Ferrin Gallery was the first you saw when you walked in on your left with bold red walls. Chris Antemann had a large presence, as well as Molly Hatch (an avid blogger as well as an artist). On the right of the entrance was more ceramic work represented Joan B. Mirviss Gallery who focuses on contemporary Japanese work. The two booths represented the wide spectrum of ceramics with the masculine stoneware works by Akiyama Yo on one side and the feminine porcelain works on the other.
Clare Beck at Adrienne Sassoon was represented as usual with big artists like Kate Malone, Felicity Aylieff and Michael Eden. In an interview with SOFA's Mark Lyman he expresses his opinion about the high standard of New York's SOFA as compared to Sante Fe or Chicago because of the smaller venue. The Clarke Beck at Adrienne Sassoon was a god example of this. It was refreshing to see such a well ran space with remarkable work from a variety of artists representing very different aesthetics. Another great aspect was that the gallery had the artists there to discuss the work. I dare say that Adrienne Sassoon has some of the best business practices of all the global ceramic focused galleries.
Ornamentum had a solo at SOFA by Jennifer Trask's ornamental work. Her piece "Acanthus" was also used for a significant amount of the marketing material. Her work was well crafted and represented the simply ideology of beauty. The downfall is one may look at her jewelry work and consider it unwearabl, though on the contrary I witnessed a woman trying it on. I was worried about the weight of the piece, the construction, clasping mechanism, I was even scared for the man putting it around this women's neck. Yet she allowed her curls to fall and the piece looked beautiful on her. It was bold and heavy yet still kept the charm and richness of the porcelain.
Other contemporary ceramics to note included Bonnie Seeman represented by Duane Read Gallery. These popular works are made of glazed porcelain with added lamp worked glass details. Maria Elena Kravits represented rising NY artist Bob Clyatt, who is also having a spotlight at An American Craftsman Gallery in Manhattan. Next Step Gallery and Studio (a gallery getting quite a bit of publicity quickly) represented figurative works by artists Joan Rassmussen, Kaiser Suidan and Mark Chatterly. Mark Chattery a Michigan artist is also is having an exhibit at the well established Clay Art Center in Port Chester NY. Christie Brown's figurative doll like rabbit sculptures were represented by Contemporary Applied Arts. While the intriguingly morbid scull like heads of Catrin Howell were represented by Joanna Bird.
In an article by Art Info a collector was quoted saying the following: "The quality has fallen off," groused one disappointed American collector who felt SOFA had dumbed down for commercial reasons alone. "They have third-rate stuff here," continued the ceramics collector who steadfastly declined to be identified. "Is this a show for collectors," she asked, "or is this a show for shoppers?" I would argue with the collectors comment of the quality of the work, but I would agree that works tended to be smaller then I expected, most likely because of galleries were accommodating to a less financially stable market. I believe there was a wide variety of ceramic works, some more well crafted then others. Some were masculine, others feminine. Everything including abstract creations, vessels and figurative works were represented in the ceramic field. Even traditional wood fired ceramics had a place, juxtaposed against brightly painted low fire glazes. After all was said and done artist Bob Cylatt said it best "Everyone works very hard at making it all look easy." This statement applies to both the representing galleries and the artist's work.
Saturday, April 16, 2011
Friday, April 1, 2011
Art & Copy in Context
Art & Copy is an insightful movie that takes a deep look at advertising and it's influencers. It's real focus is more on the creative innovative advertising that changes lives. Interestingly the movie bring about a larger realization that I have been thinking about for some time now that relates to teh success of individuals in the art world.
For the last couple of months I have been submerging myself further into the NY art world and the fine art fair circuit. As a part of this I have seen first hand the fine art business and the idea of constructed worth. Advertising constructs a value on things based on it's marketing and aesthetic promotion. Artist do the same thing, only the brand is themselves, therefore they must construct a manor in which to conduct themselves. Further artists need to construct a value for their art.
In most occasions the price at which is sold for, does not reflect the actual costs of that art. Artists who are focused on selling come in two types, people who create on a small affordable scale in large numbers, and artists who create larger, more complicated works that sell for more. The artists who create these larger scale works fabricate higher costs to reflect the increased amount of time that they take but let's face it, there is plenty of work that absolutely overpriced.
For the last couple of months I have been submerging myself further into the NY art world and the fine art fair circuit. As a part of this I have seen first hand the fine art business and the idea of constructed worth. Advertising constructs a value on things based on it's marketing and aesthetic promotion. Artist do the same thing, only the brand is themselves, therefore they must construct a manor in which to conduct themselves. Further artists need to construct a value for their art.
In most occasions the price at which is sold for, does not reflect the actual costs of that art. Artists who are focused on selling come in two types, people who create on a small affordable scale in large numbers, and artists who create larger, more complicated works that sell for more. The artists who create these larger scale works fabricate higher costs to reflect the increased amount of time that they take but let's face it, there is plenty of work that absolutely overpriced.
This work that is overpriced is the same work that is in all the right locations and it is by artists that are usually well connected. So artists assume they they just know the right people, but what it comes down to is advertising, and constructed worth. These artists make a high price for their work and if it sells, they believe it to be that value, or at least know it will sell for such. These artists are risk takers, but they can mentally surpass their risk by believing in the constructed outcome of their success.
How does this relate to Art & Copy? Advertisers create things in which the public comes to believe, but we can create the same things within our own lives. By self proclaiming something in the realm of reality, you can begin to believe it enough, that it comes true. An example in Art & Copy is when Tommy Hillfiger's first large campaign compared him to the most well known clothing industries like Ralph Lauren. Well, now it is true.
The idea of constructing a worth, or importance within a person is not new, and has given way to some of our top leaders. The same theory can be applied to the artistic industry and the future of your work.
Labels:
Business
Coe & Waito
This evening a friend sent me an image of some ceramics she thought I would be interested in. I looked at it quick through all of my emails and thought of how nice that was of her. Well while I compile my list of the dozens of things I need to do, I realized I had to look at that image again. As I look at it I am inspired by the portrayal of the absolute limitlessness of the ceramic medium.
The smooth surfaces of the jellyfish compared with the fluid tendrils creates a sense of fluid fragility. The layered thin lines of the tentacles also give the impression of weightlessness. By creating in a well crafted thin fragile nature the artists successfully imitated the surreal nature of jellyfish. This work challenges all ceramic artists to execute with perfection and reminds the ceramic community that clay has many characteristics, all of which have almost no boundary.
To see more of their work visit: http://www.coeandwaito.com/mainpage.html
Labels:
Artists
The Influence of Anatomy
This is some really great work by artist Adelaide Paul. Paul is a sculpture who works with a variety of materials including clay, leather, bone, ect. She currently works at Maryland Institute of Art and is represented by Garth Clark Gallery.
Subscribe to:
Posts (Atom)




